Jul 23, 2021
NEW OLYMPIANS DISCUSSED JUST WENT LIVE TODAY! USE DISCOUNT CODE 'CELESTE' AT CHECKOUT ON SHOEFAIRYOFFICIAL.COM
In part one of our series, Celeste interviews Alexa Stimp, founder of The Shoe Fairy. She founded her company after her first show after she realized how hard it was to find a quality pair of show shoes. Alexa talks about how important community and quality are to her brand and how it sets The Shoe Fairy apart from the competition. She feels like her customers are a big Hype Girl Squad and help empower each other. Her ultimate goal is to become THE shoe of bodybuilding. Alexis talks about the lengths she’s gone to in order to solve problems found in other shoes. You won’t want to miss her story!
We talk about:
-What you can find at The Shoe Fairy
-Selling confidence
-Picking the right shoe
-How shoes can affect your physique on stage
-The myth of wide width show shoes
-Finding the right fit
-Staying relentless after delays
-How branding correlates with psychology
-Manifestation and goal setting
-Investigating your feelings
-Pursuing other passions in life
Discount Code: Celeste
CONNECT WITH CELESTE:
Website: http://www.celestial.fit
Instagram: https://www.instagram.com/celestial_fit/
All Links: http://www.celestial.fit/links.html
CONNECT WITH ALEXA:
Website: https://shoefairyofficial.com
The Shoe Fairy Instagram: https://www.instagram.com/theshoefairy_/
Alexa's Instagram: https://www.instagram.com/alexastimp/
Time Stamps
[1:00] Introduction
[3:05] What girls think about when they think about The Shoe
Fairy
[5:39] Taking the Shoe Quiz
[10:00] “extra” options for shoes
[13:22] Product development
[16:00] Launching new products in the Olympian line
[18:25] Figuring out the manufacturing process
[20:00] Branding and cohesive marketing
[23:10] The step from competitor to entrepreneur
[26:07] What keeps Alexa going
[32:30] Personal development through difficult times
[33:50] Staying compassionate and allowing yourself to feel
[37:00] Transitioning away from her full-time job
[40:45] Coordinating partnerships
[45:15] Stress and freedom surrounding business
[50:00] Being real on social media
[55:05] Listener questions
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